Best of the Maldives: Repeater Occupancy – Mirihi
How do you measure paradise?
Kurumba’s business facilities remind me of my time at Microsoft in such rooms where we spent countless hours pouring over the numbers and scorecards. From the business perspective of a resort, a key metric has to be ‘Repeater Guests’. Not only are these the lowest cost customers to market to (you know them) and sell to (they know you), but anyone coming back for more is likely a fan enough to be recommending your product to others.
I saw this impressive high water mark for Reethi Beach on their Facebook page with ‘110’. Out of an occupancy of 200, that is 55%. That compares to another popular ‘repeater’ resort Kuredu who informs me that they have had about 160 repeater guest at a given time. Yes, a higher total, but out of their 570 guest capacity, a lower (though still boast-worthy) 28%.
But the tops I can find is Mirihi. Another popular favourite with a near cultish following. The ‘average’ 40-50% over the year and have hit 80% repeater occupancy.